SIOUX FALLS, SD (KELO) – Parlor Ice Cream House made a name for itself in ice cream and sorbet during the summer months, but new owner Emma Houwman hopes to grow the business beyond that during the summer months. ‘winter.
“We definitely saw this as an opportunity to expand into coffee first, then sandwiches, then soups and catering,” Houwman said. “We didn’t want this to be seen as Parlor was going to be closed for the winter. We wanted to– Of course, we’re still going to offer our ice cream; we just launched vanilla chai, pumpkin spice and blood orange. So we just saw it as an opportunity to stay open.
Parlor now offers roast beef, turkey and ham sandwiches on freshly baked white and wheat bread. In the coming weeks, the shop will also offer soup.
The expanded menu is just one of the ways Houwman is trying to transform the business.
“We’re trying to target, you know, the downtown businessman who’s up for a quick bite or a family on the go,” Houwman said.
That’s why Parlor now offers catering services to local businesses. Houwman said they’ve started hosting employee appreciation events with businesses across the city, which involves either bringing dozens of frozen treats or a fully-prepared lunch to the company.
“I think instead of just choosing, say, a generic sandwich like Subway or Jimmy John’s, you can get something fresh and local,” Houwman said. “And I think our partnership with Breadsmith has made that transition really smooth because people know and love Breadsmith. And that’s what makes our sandwiches.
The expanded menu has seen Houwman spend a few months juggling ownership and management while working to earn his bachelor’s degree.
The 21-year-old is enrolled at the University Center where she studies business, finance and marketing. The transition hasn’t been easy, but Houwman is learning to implement his courses in real time while managing his business.
“I just have all the knowledge and, you know, the experience to work and do marketing projects and research projects for Parlor and not just turn it into a mission,” Houwman said. “It was weird at first, but now I love it. I love going to school, learning something, and then I can actually come back to work and I can apply it.
While Houwman is excited about the expanded menu, she still wants people to know that the ice cream they’ve come to love will still be available.
“Right now we’re kind of into our fall flavors with like pumpkin spice latte, vanilla chai, blood orange. We’re also really excited that Christmas time grows like a peppermint and a bark. We really like to change with the seasons, our flavor offerings. And I think that’s something really unique about Parlor,” Houwman said.
The store has also changed hours and will be open Monday through Friday, serving soup, sandwiches, coffee and ice cream from 11 a.m. to 2 p.m. Then, from Thursday to Saturday, the store will be open from 6 p.m. to 10 p.m. and serving only ice cream. .
If you are interested in Parlor for your event, you can email [email protected]