Radio Milwaukee revealed the name and menu of its new “sound cafe” at a community reception on Wednesday. The new space for creativity, collaboration and community will be called Deadwax and will feature an eclectic and ever-evolving food and drink program.
“Deadwax is a term for the space on a record after the last track and before the label,” said Kevin Sucher, executive director of Radio Milwaukee. “It’s the space in between, which is exactly what we want this space to be for our community.”
“We call Deadwax a ‘sound cafe’ because the vibes of the music and the community ties will be the soundtrack of the experience,” said Sucher. “Fueled by great food and drink, this space will help solidify Radio Milwaukee’s mission to create a more inclusive and engaged Milwaukee.”
Deadwax is slated to open in 2022 after a $ 770,000 renovation and extension of the station’s studio and office building, 220 E. Pittsburgh Ave. The project includes a 333 square foot café expansion; complete renovation of the café and addition of a kitchen area; creation of covered outdoor seats; and installation of three garage doors along the sidewalk. Deadwax will be located in a space previously occupied by a cafe.
Celebrity chef and Milwaukee restaurateur Chad Meier designed Deadwax’s food and drink program with that same spirit of discovery.
Deadwax’s menu will change frequently with basic food and beverage categories including coffee, beer, wine, and spirits, which will be updated and enriched with seasonal ingredients from local vendors. Deadwax will also host pop-ups with other Milwaukee chefs.
“Radio Milwaukee amplifies the good things happening in Milwaukee, from music to nonprofits to entrepreneurs,” Meier said. “I want Deadwax to do the same for Milwaukee’s food and drink communities.”
“Ingredients that we source from local suppliers will be highlighted on the menu,” he said. “Items from our take out market that we buy outside will have their business name on the signage. “
The staples of the ever-changing menu include Scottish Eggs, breakfast wraps and toast; “Lunch boxes”, soups and sandwiches for breakfast; and samosas, “things on sticks,” as well as empanadas and pub-style pizza from other Milwaukee businesses for dinner. The market will offer take-out salads, musubi, drinks and dry products of local and international origin.
Deadwax will partner with Interval on the coffee selection for the sound café. Interval owner and local roaster Ryan Hoban plans to not only showcase coffee from his East Side location, but also collaborate with roasters in his network.
Sucher noted that Radio Milwaukee’s broadcast frequency, WYMS-FM 88.9, began its history by playing vinyl. “We regard the name Deadwax as a tribute to our history,” he said. “It perfectly sums up the environment we want to create – a place where you can stay as long as you want; a place where you will constantly discover something or someone new; a place fueled by great music, community, food and drink.
You can see the renderings of the cafe below.
Membership support makes stories like the one you just read possible! Your donation today maintains the independence of Radio Milwaukee, which allows us to continue to share the music and stories you love.