Taco Bell is adding two unique new tacos to its menu


Comfort food means different things to different people. It could be something your mom made, a traditional food from wherever you are, or a dish that brings back memories that just make this meal special.

For some it’s a steaming bowl of chicken noodle soup while others will find solace in pho, wonton soup or even a regional specialty like New England clam chowder. For someone in Philadelphia, a cheesesteak served with Cheez Whiz counts as comfort food, while a Bostonian wants their cheesesteak with slices of provolone.

Comfort foods are decidedly personal. You may have fond memories of your dad’s poorly prepared weekend breakfasts or maybe he makes the best French toast in the world. Either or both can be true and can bring you comfort.

Americans, however, generally agree on some classic comfort items. Meatloaf, usually served with gravy and mashed potatoes. counts as a classic American comfort food, just like a peanut butter and jelly sandwich or the classic American comfort food, grilled cheese with a bowl of tomato soup.

You wouldn’t expect Yum Brands’ Taco Bell to deliver a version of this classic — or at this point, perhaps nothing the Mexican chain does comes as a surprise to anyone. But he’s trying a new take on this beloved classic.

Taco Bell tests its version of grilled cheese

While some people eat their grilled cheese and tomato soup separately, the classic take on this comforting meal is to dip the sandwich in broth. That’s basically what Taco Bell wants with its two grilled cheese tacos, one made with seasoned beef and the other made with shredded beef, FoodBeast reported.

“Both varieties start with a freshly fried white corn tortilla shell that’s filled with melted cheddar, mozzarella, and pepper jack cheeses on the inside and toasted on the outside. They also come with your choice of a classic, savory red sauce or a nacho cheese sauce for dipping,” the website shared.

The two layers of cheese double the grilled cheese feel, almost giving it the texture of soft, buttery fried bread (a grilled cheese staple).

And the dipping sauces, which FoodBeast says “really lean towards tacos dipped in salty consommé,” round out the grilled cheese feel of the dish.

Right now, grilled cheese tacos are being tested in Nashville, Minneapolis, and St. Paul.

Taco Bell often brings national menu items quickly after doing a local or regional test.

Drive Taco Bell Limited Time Offers

Taco Bell can change its menu more than any other fast food chain. This is no accident; limited-time offers have been an integral part of the company’s marketing strategy for years.

Chief Executive David Gibbs discussed those efforts during the channel’s second quarter earnings call.

“Taco Bell remains an industry cultural leader, successfully executing its strategy to inspire and enable the world to live better through innovative marketing campaigns, trending brand news, distinctive products and offers. with high added value,” he said.

“Despite significant inflation, Taco Bell has maintained restaurant margins by leveraging its pricing power for high-end, palatable products. [limited-time offers] while providing consumers with everyday value through a wide range of price points, such as items featured on the Cravings Value menu.

There’s a lot of marketing there, but basically Taco Bell is both changing its menu to add items that people will pay more for and offering good prices/deals on its core menu items.

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This story was originally published October 13, 2022 3:43 p.m.


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